Look book campaigns are rare in AOC Private Studio, but Canada-based label Lida Baday warrants a call out. Chris Nicholls captures the essentials of its spring 2012 campaign starring Dani Seitz. Focused on Baday’s minimal aesthetic, yet presenting Dani in an artistic, rich luxury attitude, Chris Nicolls succeeds in elevating this look book to a higher level message that resonates beautifully. /Hair stylist Justin German; makeup artist Simone Otis.
